Sunday, April 17, 2011

Technology Trends: Square and UI innovation

I personally think Square ( is doing a good job building an attractive product. What are they doing? Changing the way people pay (or receive money, to be precise).

I've been seeing the product many times on news and few times in real life, and seems that it's getting some traction. It is now processing more than $1M every day as of Mar 2 2011.
And why do I think it's cool? There are three things.

1. It's a User Interface innovation for the payment world
People usually don't associate user interface or user experience innovation to the payment. Payment doesn't sound sexy. But, take a look at the video below. You plug in a small gadget to the earphone jack of your iPhone/Android, enter the amount and swipe a credit card. It's a super-easy, sleek way for making transaction with credit cards. Recent hits in tech world show that UI/UX matters a lot. Very intuitive, easy-to-use, sleek interface attracts people. Square is making personal credit card transaction an order of magnitude easier.
Also, I think the physical interaction of swiping the card makes a lot of difference. Unlike paying online by pressing buttons, the experience is intuitive and feels real.

2. It's enabling what was impossible before
If I (an individual who doesn't have a cash register) want to accept a credit card payment, what option was possible a year ago? Nothing. I could use paypal, but it's a lot of hassle for the payer. What if the payer doesn't have an account? What if the payer doesn't have a smartphone?
With Square, you can make the transaction right there immediately. This opens up tons of new possibilities for individuals.

3. Unique idea of using the earphone jack as the hardware interface
Inventor of the stereo audio jack would never imagined that the interface will be used for processing signals for credit card payment. The audio jack is ubiquitous. All smart phones have one, and all of them work in the same way. Using it for interfacing a hardware is a very smart idea.

Having said that, I'm not using it for my personal transactions yet, because the transaction fee of 2.75% is too much for personal use. Still, I think it's quite useful for really small businesses or receiving payments at conferences etc.

As the last note, we could think beyond this particular case. Thinking about making experience drastically easier in something currently painful is one way of creating a new idea, I think.

# This post shares my personal view on technologies, and does not represent opinions of any organizations I belong.


  1. I was pinning away for such type of blogs, thanks for posting this for us.newtechnologygadgets

  2. The article contain a lot of great information.

  3. Is it accurate to say that you are searching for shocking female characters? Does your escort's fantasy lie unfilled? Is it true that you are searching for posh female Mumbai Escorts? Every one of your answers in Mumbai are accessible with Mumbai Call Girls. Or on the other hand MUMBAI ESCORTS SERVICE We have picked the cream from the business. Our CALL GIRL MUMBAI isn't simply exciting delights however are modern and exceptionally qualified. Hello, structure an ideal accomplice for dating in Mumbai. Your fantasies about investing energy with an ideal lady are satisfied by Call Girls Service In Mumbai. Come for tall dim wonderful MUMBAI CALL GIRLS SERVICE and make your visit in Mumbai pleasurable. Bring your fantasies alive and joy to reach a lovely conclusion by wonderful escorts at Mumbai.
    Dahisar Call Girls Service
    Ghatkopar Call Girls Service
    goregaon Call Girls Service
    Kalyan Call Girls Service

  4. Mira road Call Girls Service
    Navi Mumbai Call Girls Service
    Nerul Call Girls Service
    North Mumbai Call Girls Service
    Powai Call Girls Service
    You will be snared and wouldn't have any desire to get back to your home. Try not to stand by any further, you will get a kick out of the chance to visit her in Mumbai consistently. You should simply peruse the site for more data. Offering anybody, anyplace, a demonstrated fulfillment opportunity that enables individuals to accomplish their total degree of fulfillment and wants. You can confide in Mumbai CALL GIRL, we fulfill many clients in Mumbai. agreeable partner in one, so we select our Escort young ladies group cautiously, they are Life is a shuffling act and Mumbai excellent escorts energy and administrations will help you handle whatever comes your direction. Receive the well known mitigating rewards of our administrations taking all things together scope of engaging magnificence of your decision.